Workshop Funnel
Already have a workshop, masterclass, or training you can offer? Let’s build the Black Friday funnel around it.
- Existing workshop
- Existing masterclass
- Live group training
- Challenge
- Planning session
You already have something valuable to sell. Black Friday gives you a reason to present it in a way that feels timely, compelling, and hard to ignore.
Bring an existing product, program, workshop, coaching service, digital resource, or offer. We’ll build the funnel that helps you present and promote it for Black Friday.
No Black Friday version of your offer yet? I can suggest a few possible directions or concepts, but you’ll still choose and create the actual offer.
Black Friday is one of the biggest buying moments of the year. And coaches, creators, consultants, and educators don’t need shelves full of physical products to participate.
You may already have the thing you need. A workshop. A course. A coaching session. A digital resource. A service. A bundle.
Black Friday simply gives you an opportunity to present it differently.
I’m starting early on purpose. That gives us time to review what you’re selling, plan how the funnel should present it, write and design the pages, connect everything, test it properly... and still leave you enough time to promote it.
Existing product, service, course, workshop, or offer.
How the Black Friday offer should be presented and sold.
Pages, copy, automation, integrations, and mobile.
Enough time to get the offer in front of your audience.
The goal isn’t to finish your funnel the night before Black Friday. The goal is to have it working early enough for people to actually hear about your offer.
Black Friday works differently from an ordinary promotion because people expect something extra.
That could mean a strong discount, a valuable bonus, an add-on, a bundle, or limited access that isn’t normally available.
You don’t have to discount your entire business. But if your “Black Friday offer” looks exactly the same as it does every other day... there isn’t much reason to act now.
A meaningful discount
A strong bonus or add-on
A special bundle
Limited access or availability
The point isn’t to make your work look cheap. The point is to make the opportunity feel unusually good.
Give people a real reason to pay attention now.
The easiest place to begin is usually something that already exists in your business.
Your course. Your coaching package. Your workshop. Your consultation. Your digital resources. Your service.
Then ask: “What could make this feel special for Black Friday?”
I can help you brainstorm possible directions or concepts. But you’ll still be responsible for deciding, developing, and delivering the actual offer.
Simple. Familiar. Easy for your audience to understand.
Keep the main offer while making the Black Friday version stronger.
Combine existing resources or services into one special package.
This package does not include creating your course, designing your coaching program, writing your workshop curriculum, producing your digital product, or inventing a complete new offer for you.
If you’re unsure what to promote, I can share ideas and possible Black Friday directions based on what you already have. But the final offer itself needs to come from you.
These are examples of the funnels we can build depending on what you already sell.
Already have a workshop, masterclass, or training you can offer? Let’s build the Black Friday funnel around it.
Already have a course, guide, training, templates, recordings, or resources? Package them into a Black Friday deal.
Already sell your expertise directly? Create a Black Friday version of your coaching or consulting service.
Same useful content. Special campaign pricing.
Keep the course, add a limited Black Friday bonus.
A focused version of an existing coaching service.
Combine assets you already created into one package.
Pair existing services into a limited offer.
Add a useful bonus instead of only lowering the price.
Come with the offer you want to promote, or at least the existing product or service you want to turn into a Black Friday deal.
We review the offer from a funnel perspective and can discuss possible promotional angles, discounts, bonuses, or presentation concepts.
I handle the funnel structure, copy, design, automation, integrations, and mobile experience.
Once everything is tested and approved, you have runway to promote before Black Friday arrives.
The offer itself comes from you. My job is to help turn it into a clear Black Friday funnel experience.
Review one client-provided offer and discuss possible Black Friday positioning, discount, bonus, or funnel concepts.
Customer journey, page structure, messaging flow, and conversion path.
Custom conversion-focused design around one approved Black Friday offer.
Headlines, offer presentation, benefits, calls to action, FAQs, and urgency copy.
Sales, checkout, application, registration, booking, or confirmation pages.
One purchase, booking, application, or registration journey.
Confirmation, reminder, delivery, access, or basic follow-up.
Forms, checkout, calendar, and email connections as required.
Responsive layout and usability across major screen sizes.
Buttons, forms, checkout, triggers, and primary conversion path.
Basic tracking where appropriate and technically available.
Recorded walkthrough and one consolidated revision round.
I’m asking you to give your audience a meaningful Black Friday deal. So I’m doing the same.
This funnel build is normally $1,350. For this campaign, it’s $397.
Same focused build. One Black Friday offer. Limited production capacity. Black Friday pricing.
Your actual product, program, workshop, service, or offer must be supplied by you.
Each project needs copy, design, integrations, mobile optimization, testing, revisions, and final preparation.
And I want to finish early enough that you still have time to promote your Black Friday offer.
One approved offer. One funnel. One Black Friday campaign objective.
I’m the digital marketer and strategist behind Maruvelous.
I’ve spent more than a decade in marketing and several years working specifically across digital strategy, funnels, websites, email, advertising, copywriting, automations and AI, and online business.
For this campaign, my role is simple: you bring the thing you want to sell. I help you turn it into a polished Black Friday funnel experience.
Bring your offer. Decide how generous you want your Black Friday deal to be. I’ll help build the funnel that puts it in front of your audience.